In line with driving purchase intent, Pinterest is very aspirational. Its largest audience is made up of millennials (36%), followed closely by members of Gen X (30-49 year-olds) at 34%. Pinterest is popular across all age demographics. Pinterest Demographics (Img Source: Social Media Today)Īccording to a study by the University of Minnesota and Georgia Tech, the most popular topics on Pinterest include:Īnd the most popular topics for men on Pinterest are: Pinterest boasts users that represent 45% of online women compared to 17% of online men.

Pinterest DemographicsĪlthough more men are getting into Pinterest (40% of new signups are men), it is still mostly a ladies’ game. Of course, before you jump on the Pinterest bandwagon, you must first determine if it will work out well for your brand. Compare this to 90 minutes for a Facebook post and 24 minutes for a Tweet and your time spent on Pinterest marketing can already prove a better return.ĭon’t forget to read our related post on the topic: Visual Content Strategy: How to Use Visuals to Get More Traffic

If you’re more interested in spending time creating long-lasting evergreen content versus creating ephemeral content (a la Stories on Instagram, Facebook, and Snapchat), then Pinterest might just be your perfect fit business social network.Įvergreen content on Pinterest has the longest half-life of all social sites-151,200 minutes (That’s 105 days!). The best thing about Pinterest is that it has staying power.

Pinterest drives 17% of traffic to ecommerce sites.

87% of pinners have purchased something they’ve seen on the site and 93% have used Pinterest to plan future purchases.Still not convinced that Pinterest is where you need to be? How about this-the visual nature of the site gets people in a shopping mood, driving much more legitimate purchase intent decisions than any other social network. Pinterest’s visual search engine attracts 200 million monthly active users, over 2 billion monthly searches, and over 100 billion monthly pins. At least compared to these giants, Pinterest has almost unrestricted organic reach and an easy learning curve, thanks to the fact that major updates are fewer.Īlthough you might be tempted to label it as “small”, the numbers behind Pinterest tell quite another story.

Whatever you call it, Pinterest is actually a lot easier to master than the Facebooks and Instagrams of the world.

Pinterest strategy